My Target Audience that I am aiming my project towards will be Northerners, Craft Beer lovers and art lovers. The reason I am aiming my work to these individual groups is because I feel the work that I want to produce will fit in with these target groups for example my designs for my promotional packaging for my beer label will link to serton aspects of my project as I am aiming to add serton themes such as North West History, North West Culture, Creating unique designs that will stand out and creating designs that will attract craft beer lovers and give my promotional art some character.

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I am also using a selective colour scheme as my beer label is called The Dirty North I will be aiming to use gritty dark colours but I will maybe use vibrant colours for a special edition product. 

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